Still looking for a few examples of Core Purpose?
Look no further than Jim Collins’ book Built to Last. Here are a few to consider.
To solve unsolved problems innovatively.
To give unlimited opportunity to women.
To help leading corporations and governments be more successful.
To preserve and improve human life.
To experience the emotion of competition, winning, and crushing competitors.
To give ordinary folk the chance to buy the same things as rich people.
To make people happy.The really interesting thing about each of these, and the sign of a really strong Core Purpose, is that each can be boiled down into just one word. Take a minute and think it out!